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We are a passionate team of hospitality industry veterans experienced with three to five star lodging asset types, including resort, urban, airport/suburban, convention center, and boutique hotels — with 50 to 1,500 rooms. 


We provide asset management services to hotel investors to ensure efficient, professional, and profitable management. We are familiar with all major management companies and brands, and source those best suited for each asset. We develop a positive, complimentary relationship to maximize results.


We assist the owner and hotel management company during the entire lifecycle of the investment, including pre-opening development or takeover of an existing hotel to ensure a smooth start-up of operations. We ensure robust annual business plans, monthly operating performance, sales and marketing programs, revenue strategies, forecasting, cash flow, and CAPEX plans, in addition to overseeing other relevant operational issues. We maintain day-to-day communication with both management and ownership, and ensure all opportunities are recognized and executed upon to meet the owner's investment objectives. 

Troy Bennett, Hospitality Asset Manager

Troy S. Bennett | Managing Partner

Troy Bennett, CHA started his career as a bellman in college and quickly worked his way up to being a general manager of a 350-room, full-service hotel by the time he was 23 years old. Over the course of his career, he has held several senior-level positions with top-tier management and ownership companies, such as Kessler Collection, Benchmark Hospitality, Host Hotels & Resorts, and The Gencom Group, before starting eXceed Hospitality Asset Advisors in 2008. Troy has been involved in operations and development of over $6 billion dollars of hotels and resorts worldwide and has worked with all of the industry’s major full-service brands, such as  Marriott, Hilton, Hyatt, Ritz-Carlton, and many luxury independent and boutique/lifestyle properties.

Jim Biggar, Hospitality Asset Manager

Jim Biggar | Managing Partner

Jim Biggar has on-property, multi-unit oversight and asset management experience that spans all hotel and resort asset classes. He served as President of SIXTY Hotels, EVP for Hersha’s luxury and lifestyle hotels, and EVP of Interstate Hotels and Resorts. Prior, Jim oversaw early brand and site development of Hard Rock Hotels and Resorts, held corporate positions at Tishman Hotel Corporation and Renaissance Hotels, and served as a GM at several Stouffer Hotels, including The Mayflower Hotel in Washington, DC and the Stouffer Grand Beach Resort in St. Thomas. Jim brings an understanding of the complexities required to manage and market independent, luxury, and lifestyle hotels, is current in understanding leading brands, has relationships with brand corporate support teams, and is familiar with most major North American and Caribbean markets. Jim has an MBA from Georgetown University.

Donald Wise, Hospitality Investment Banker

Dr. Donald Wise | Strategic Partner

Dr. Donald Wise has been one of the most respected leisure and hospitality investment bankers in the world for 36 years. He and his fellow Cornellian, 21-year hospitality partner Michael P. Branigan, have been involved in approximately $10.6 billion of advisory, consultation, debt and equity placements, and transactional engagements since 1984. The Turnbull Capital Team has executed workouts, bankruptcies, and lender-owned distressed hotels and resorts representing approximately $19.5 billion. Donald is the Co-founder and Senior Managing Director of Turnbull Capital Group in Newport Beach, California. He was the founder in the 1980s of what is today CBRE Hotels during his twenty-year stewardship with that firm. He was also the Founder of the Global Hospitality Industry commercial lending practice at Johnson Capital in 2007, now Walker & Dunlop.   

Alan Cohen, Real Estate Finance Professional

Alan Cohen | Strategic Partner

Alan Cohen is a serial entrepreneur and real estate finance professional with an emphasis on ground-up development, recapitalization and refinance, bridge/rescue capital placement, and workouts of distressed hospitality and other commercial real estate assets, serving as both a banker and a broker. For nearly 20 years, he has been involved in the origination, review, underwriting, and closings of over approximately $2 billion. Previously, in addition to owning a commercial construction firm and mobile telecommunications company, Alan held key real estate banking positions with JP Morgan Chase, Patriot National Bancorp (Now Patriot Bank), and Credit Union Business Corp (CUBC). In 2002, he started his own firm based in NYC, The Cohen Organization LLC, and is now recognized as an expert in providing debt capital and liquidity to projects ranging in size from $10 million to over $1 billion. He is uniquely positioned to leverage his experience and relationships to his clients' benefit during this extraordinary period of COVID-19. 


Brian Atkinson | Strategic Partner

Brian aligns business strategy, technology, and people to improve business processes and performance. His unique background working as an internal IT business consultant for Hersha Hospitality Management and Hershey Entertainment & Resorts provides unmatched knowledge within the Hospitality industry. Brian has successfully implemented software applications that transformed Accounting, Finance, Purchasing, Legal, Revenue Management, and Hotel Operation departments to perform more efficiently. Through technology we can simplify the day to day, allowing the focus to be on your growing business.  

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