A Convergence of Hospitality Innovators

Troy Bennett, CHA and Carl A. Bruggemeier are the founders of eXceed— a convergence of Hotel & Resort Development and Asset Management; Design, Development and Operations; Food & Beverage/Restaurants; and a new brand of Web-based Hospitality Management Technology.

Mr. Bennett has been involved in the development and operations of over $4.5 billion dollars worth of Hotels & Resorts worldwide.  He was employed as a Vice President of Asset Management by Host Hotels and Resorts through 2006 and subsequently functioned in the capacity of Senior Vice President of Asset Management for the Gencom Group, a large owner/developer of luxury branded hotels. Having worked with all of the Industry’s major brands, such as Marriott, all Starwood Hotel brands, Ritz-Carlton, Four Seasons, Hyatt and luxury independent and boutique properties, Mr. Bennett has become an expert in finding Hidden Value, conducting financial analysis for all types of industry operations, and developing residential ownership opportunities.

Mr. Bruggemeier has over $250 Million worth of restaurant/retail development experience.  As well, Mr. Bruggemeier has operated some of the world’s most high-profile restaurants and has served as the CEO of a publicly traded restaurant company. His ability to provide an “Independent Restaurateur’s” approach to Hotel & Resort Food & Beverage/Restaurant facilities combined with a rare sense of operations, economics, and visual balance, has made him one of the most sought after restaurateurs in the Industry. 

Steve Ferris naturally integrates personalities and numbers and has helped execute well over $1B in real estate projects and transactions. He exhibits cross-cultural, multi-disciplinary skills within real estate development, development management, financial analysis, and government relations. He specializes in strategic decisions involving acquisitions, planning, design, regulatory structures, public incentives, and financing considerations. His best work can be found establishing legal mechanisms for Ritz-Carlton Residences, securing $30M plus via government relations, and managing mixed-use property development from concept to completion.  

A Portfolio of Excellence

eXceed’s current portfolio includes several Ritz Carlton and Four Seasons Hotels from Maui to the Caribbean along with branded and independent upscale / luxury hotels and resorts in several countries with a combined asset value of over $2.5 billion. 

In addition, eXceed is involved in the development of Hotels and Resorts from ground up construction to extensive renovations ranging from $10 million to $425 million.

Our Top Priority: Increase Asset Value

In today’s volatile capital market, it is critical to consider the evolving market place and how particular aspects of an Asset may provide new finanical opportunites. Our Asset Monitoring and Asset Management Services will dramatically Increase the Value of your Assets.

Residential Components, Food & Beverage/Restaurant Development, Advanced Systems & Controls, Capital Improvements, Ongoing Financial, Operational and Productivity Analysis, and Leadership Guidance and Training, are a few of our methods.

eXceed understands there are always opportunities for Hotels and Resorts to significantly improve returns to the ownership entity. We know where to look, and how to get the desired results.

Comprehensive Services. The Experience to Produce Results.

Central to eXceed’s competitive edge and what differentiates us from our competitors are Industry wide relationships, an extensive background in luxury, upscale market segments and independent restaurants; an ability to find hidden value and offer highly specialized services in such areas as Residential Development, Financial Analysis, Due Diligence/ Feasibility Analysis for acquisitions, the Re-concepting and Master Planning of existing hotels; and a personal, hands on approach to ensure standards and expectations are exceeded.

For more information about our range of services:

Experience to Produce Results

Beyond the Scope: Key Relationships

eXceed works intimately with all stakeholders, and has developed key relationships with the top hotel & restaurant designers, kitchen facilities designers, and the most sought after celebrity chefs in the industry. 

This approach allows eXceed to quickly adapt to the changing market place, take advantage of new and important trends, and respond effectively to our client's own evolving needs.

With this extended network, our friends, are your friends.

A One-Stop Resource

With our extensive array of services, a diverse, experienced hands on approach, a long history of hotel asset and restaurant management experience, innovative problem solving, and relationships with top industry professionals, there is no need to go anywhere else for your Asset Management needs.




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